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Project: Scootrix Bike & Scooter Accessories

Client: Ila Security Ltd

Project: OEM Bike & Scooter Accessory Products

 

A range of bicycle and scooter accessories created in response to the huge children's scooter trend. When I joined Ila, they were already producing two products, a number plate and wheel covers, which both came in very uninspiring packaging.

 

A bigger range of products was conceived that included; lights, a bottle bag, a handlebar bag, stickers and a fun sound maker. Silicone was used across the range to make the products easy for kids to attach or remove the items and added a more fun aesthetic.

 

That dreaded packaging also needed addressing, so I commissioned an external graphic design company to create some concepts based on some of my initial ideas. The result transformed the products into an exciting looking range to present to retailers. 

 

 

Consumer Product Reviews

'A great horn.'

 

'Ordered this for my son's micro scooter (Sprite) and its great. He loves it, it fits really easily & the sounds are clear & loud.'

 

 

'Five Stars'.

 

'Brilliant product, fits well, looks rugged and the kids and wife love them....Brilliant Honkers.'

 

 

'This is a great item makes great sounds a fantastic addition to a ....'

 

'This is a great item makes great sounds a fantastic addition to a new bike, if you do not like noise then don't get this item, but I love it and so will the little girl it is meant for, it arrived on time and well packaged.'

 

 

'Perfect.'

 

'Brilliant invention. My daughter loves taking small soft toys everywhere we go in this bag. Would highly recommend.'

 

 

Source: Amazon website August 2014.

 

Disciplines used:

 

  • Market research

  • Concept design

  • Sketch modelling

  • CAD

  • Manufacturing

  • Packaging design

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