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Project: Bloom Homeware

Client: BLUW

Project: Bloom Homeware

 

An exciting range of home utility products that bring style and innovation to a largely uninspiring market sector. The concept was to develop a compact, space-saving, system which allowed usually cumbersome but essential products to be stored more efficiently.

 

The solution, developed in conjection with an external design company, utilised the bucket's own space to clevery store the remaining items. The range was designed around a modular system so that parts could be purchased seperately and interchanged. Innovative features were also designed into the products, such as the integrated bristle comb which forms part of the dustpan & brush set. 

 

My role was developing the initial product for manufacture, developing the brand identity and overseeing the production process.  

 

From the initial product, I was pivotal to the development of the range which was extended to incorporate futher modular items plus new, stand alone products. I have been responsible for creating new packaging and identifying new manufacturing suppliers for producing the range. 

 

Consumer Product Reviews

'Well made and robust'.

 

'Good quality products that works, what more can I say.'

 

 

'Brooming marvellous!.

 

'I would definitely recommend this. Great if you have limited storage - the telescopic handles mean you can easily fit them in cupboards and no longer have to fight your under stairs cupboard!'

 

 

'Good compact broom.'

 

'We use it in our motorhome and use same handle for both broom and mop. Lightweight and compact, ideal for our motorhome.'

 

 

'Great product.'

 

'I love this product - the colours are great, and it comes with a comb to clean the bristles out after use! I've not seen a dustpan with that before.'

 

 

Source: John Lewis website April 2015.

 

Disciplines used:

 

  • Market research

  • Brand design

  • Concept design

  • Sketch modelling

  • CAD

  • Packaging design

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