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Project: Michelin Lifestyle Products

Client: Custom Accessories Europe Ltd

Project: Michelin Branded Automotive Accessories

 

A range of car accessories developed under the Michelin Lifestyle brand, a range of products designed to enhance vehicle ownership. Following the success of the season one range, Custom Accessories commissioned us to develop the next season's products. 

 

The range was deliberately designed to look different from the season one products but retained some key design details to retain a brand feel. The new range included air compressors, power inverters and the hero product, a pressure washer. 

 

 

 

 

 

Consumer Product Reviews

'Excellent Piece of Kit.'

 

'Bought as a gift and used on the day with great speedy results. Robust and well made. Does what it says on the tin. Very pleased with this product.'

 

 

'Michelin 12v Tyre Inflator.'

 

'Really good does just what it claims so what more can you ask.'

 

 

'Your Very Own Emergency Service at Home.'

 

'You are running late and notice the car has a flat tyre. However, if you have bought a Michelin 12V Rapid Digital Tyre Inflator with Auto Cut Off, there it is, your very own emergency service at your home.'

 

 

'Tyre Pressure Pump.'

 

'This is the best product on the market for tyre inflation!'

 

 

Source: Argos website March 2016. Reviews from 12v tyre inflator.

 

Disciplines used:

 

  • Market research

  • Concept design

  • Sketch modelling

  • CAD

  • Modelmaking

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