Haydn Thomas: Product Designer




Project: Star Wars Homeware
Client: BLUW Ltd
Project: Star Wars Branded Homeware
A range homeware products developed under the ever popular Star Wars brand. The range was conceived and developed in-house and sold to retailers globally. In 2015, this became BLUW's biggest range by sales with a turn-over of around three million pounds and thus contributing to the company's most successful year.
I was responsible for engineering several of the products in the 2015 range and liaising with manufacturers through the production process.
For the 2016 products, I led the development process, conceptualising a majority of the range and developing the product through the stringent approval process to manufacturing level. The new products have been well received by retail buyers.
Consumer Product Reviews
'A great gift for a grown up Star Wars fan!'
'We bought these as a gift for my brother-in-law, who is a big Star Wars fan. He loves them! They might seem a bit gimmicky as they're themed, but they don't feel cheap or flimsy and they do the job well. They're actually very impressive and as a bit of a barbecue King, he's the envy of his friends.'
'What do you get the Star Wars fan who has everything?'
What do you get the Star Wars fan who has everything? A set of these. Bought as a housewarming present for a friend (yet to be tested as BBQ season has not come around yet) but they looked good! Really pleased with the purchase. .
'Star Wars Lightsaber BBQ Tongs.'
'Bought for my grandson(an avid Star Wars fan) who wad moving into his first flat. The item was a huge success, practical as well as humourous. Highly recommend.'
'BBQs are even more fun with these!!'
'They arrived quickly, looked and sounded great.. a cool novelty present!!!!'
Source: Amazon website Sept 2015. Reviews from Lightsaber BBQ Tongs.
Disciplines used:
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Market research
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Concept design
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Sketch modelling
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CAD
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Manufacture