Haydn Thomas: Product Designer




Project: Teletubbies Toy Range
Client: Tomy UK Ltd
Project: Teletubbies Pre-School Toy Range
Tomy UK approached us to conceive a new range of pre-school toys under the very popular Teletubbies licence. The brief, which was very open, needed to include some bath toys but other than that, the products just needed to be fun!
A range of eight toys was developed which included a Homehill play set, (the hero product), some pocket money toys and two plush character lines. The big seller was the floating Bath Island which sold over a million pieces throughout Europe.
Consumer Product Reviews
'Godsend!!'
'My kids (1 & 3) were a nightmare to get in the bath -till I got this, Now I cant get them out -they are even enjoying pouring water over each others heads with Lala's Hat.'
'Great Bathtime Fun!!'
'We bought this toy for my daughter the other day, and we have not been able to get her out of the bath tub. She loves it! I would definately recommend it to parents having a hard time getting the babies into the tub'.
'Teletubby Island.'
'My son got this just before turning 1 and is still playing with it a year later. The teletubbies are a perfect size for a little hand and he'd hold on to them for hours when he was younger he chewed on them. They also float in the bathtub so they were easy to find in the tub. He didn't care too much for the island while having a bath but he enjoyed it out of water. It's quite durable although the windmill didn't last long in its place. Overall, it's entertained him far more than most toys do and it's likely to be around for yet another year! I wouldn't hesitate to recommend this for any child this age.'
'Teletubbies Bath Island.'
'The teletubbies bath island is a wonderful toy. There are plenty of different activities for a toddler to play with and keep them amused during bathtime.My son is nearly 1 and he hasn't watched the teletubbies before but he loves the bright colours and is paricularly fascinated by the flowers that 'grow'. My son now ignores most of his other bath toys and even wants to play with it when it's not bathtime.I would recommend it to anyone with a toddler and I think it provides good value for money.'
Source: Amazon website 2006. Reviews from Teletubbie Bath Island.
Disciplines used:
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Market research
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Concept design
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Sketch modelling
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CAD
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Modelmaking